Why your EGO can be hurting your SEO

I’ve noticed a good amount of people doing one thing that can hurt their SEO and it’s their ego making them do it. Ego is defined as “a person’s sense of self-esteem or self-importance. AKA someone who is full of themselves. Ego is not a bad thing. We need it to balance our ID or more instinctual impulses. But your ego can take over and get in the way of your instincts, your gut. Now let’s find out what the heck I’m talking about. Let’s use a real world example to start: Say you want to ask a person on a date. But you’re shy. That is an example of your ego at play. Your instinct on a primal level is to mate or at least get a working phone number. But your ego starts to think of itself, yourself, and applies baggage and other data to make you nervous. This is an example of your ego holding you back in the analog world. Now let’s look at how your ego effects your SEO strategy. Source Links Say you find an article in your niche that you want to share on your websites blog. If you’ve ever omitted the source link, you’re ego got involved. If you’ve ever not actually hyper linked the source URL, your ego got involved. If you’ve ever flat out copied the content, your ego definitely got involved. In this case your ego wanted to either take credit for the content or keep people from clicking


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Vulnerability Found in Yoast SEO 3.2.4

  ALL UPDATES HAVE BEEN COMPLETED Our security partner WordFence has found a vulnerability in the Yoast WordPress SEO Plugin version 3.2.4. We are currently in the process of updating all our clients sites to version 3.2.5. Most of our clients were protected from this vulnerbility anyway because we use a proprietary firewall to block these exploits. We will update this post when all clients have been updated to the safe version of the WordPress SEO plugin as well. If you are using Yoast, and not one of our clients on a monthly maintenance plan, we encourage you to upgrade to version 3.2.5 immediately.


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Zero-Day Vulnerability

  A Zero-Day Vulnerability was discovered earlier this week by Perception Point. It affects Linux Kernels 3.8 and above which some of our servers use. This vulnerability has no instances of going wild, or being used by a hacker. It was only recently discovered by the security team. Linux Kernel 3.8 is used on Linux computers, servers and all android devices running Android KitKat 4.4 or later. Some estimates put that at 66-69% of android devices but Google claims it’s much lower than that. Google has pushed a patch to open source for developers to implement and will require that all devices run the patch as of March 1st 2016. What does this mean for you? Well not much to be honest. Since nobody has actually exploited this vulnerability it hasn’t “hurt” anyone yet. If you’re one of my clients rest-assured we are already tracking Kernel Security for the release of the patch and are monitoring all of our servers just in case. If you’re not a client make sure your host is aware of the vulnerability. And if you’re an android user just update when the update comes.


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Change your Gmail passwords.

Hey folks. Oliver here with another security update for you. Today 9/10/14 a list of 5 million Gmail usernames was leaked from a post on the forum BitCoin Security. We will not be linking you to that site. We can tell you that the passwords were included in the original list but that those passwords were scraped from other sites, not Gmail. it’s important that you all change your Gmail passwords right now. What that means is the original list has the combination of a Gmail address matched with the password that user created when signing into a third party website using Gmail’s API. So if that password matches their actual email password then their login info is on the net. With over 5 million Gmail accounts being affected it’s important that you all change your Gmail passwords right now. Remember that even if you don’t use Gmail but use other Google Apps like Google Analytics or Google Drive you still could be at risk and should change your passwords immediately.


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Study Shows: Organic Search Drives 51% Of Traffic, Social Brings in Only 5%

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry. According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites. The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined. Web Traffic Sources by Industry: When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry. Revenue Per Traffic Source by Industry: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. The above Study was posted on Search Engine Land on August 28th, 2014. Since we opened our doors in 2007 we have always preached that Organic Traffic and PR will out ROI Social Media Campaigns Any


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Link Building in 2014 | SEO

Link Building is one of the most controversial topics when it comes to SEO (Search Engine Optimization). The days of using spammy software and cheap link building are far behind us. But with all the recent updates to Google’s Algorithm many SEO consultants are scared to even consider large scale link building for themselves or for their SEO clients. I mean just look at all these updates listed on the MOZ.com Google Algorithm Change List. Just in the last couple of months even giants like Ebay, Ask.com and the History Channel lost a considerable amount of Organic Reach to slaps from the Panda and other updates. So with everyone scared to even approach link building in 2014 how does one do it?   1. Stop Link Building All together in 2014, NOT. That’s right I said it. I hereby advise that everyone competing in my or my clients niche’s to stop link building all together. That way I can keep link building and surpass you all in the SERP’s. The bottom line is link building is not going away anytime soon. You just can’t cheat anymore. 3 Things to Stop Doing in Your Link Building Immediately STOP: Over optimizing your anchor text. There is no way your site gets thousands of links that say “Get Auto Loan” naturally. STOP: Using directories. 99.9% of the directories out there are crap. Only submit to directories in your area or industry. STOP: Buying links. Especially on sites like fiverr. You will end up with over


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Heart Bleed Affected Website List

Earlier today a major security encryption flaw called Heartbleed was uncovered by the Google Security Team and a security company called Codenomicon. The encryption flaw is part of the OpenSSL encryption system. SSL is used on 56% of the worlds websites. SSL is used on eCommerce and other websites to secure sensitive data such as credit card and social security information. The encryption flaw allows hackers to easily bypass this security and access your personal data. The Tor Project Website, a website dedicated to the TOR network which is used by privacy concerned internet users all over the world, even suggests staying off the internet this week. suggest staying off the internet this week   What Sites are Affected by Heartbleed? facebook Yahoo (website and mail) Google (website and Gmail) tumblr AWS (Amazon Web Services, not Amazon.com) Dropbox Intuit (Turbo Tax) SoundCloud OKCupid Wunderlist   What Do I Do if I Have Accounts on These Sites?   Wait for an official response from the site that they have resolved the issue and have updated the security patch. Then, and only then, change your passwords. Changing your passwords on any of these sites before they’re secure defeats the purpose. Keep track of your sites and accounts for at least a week.    


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How does Google Work?

A lot of our clients ask us “How does Google Work?”. The answer is sometimes lengthy and confusing. We found this gem from Google’s own Matt Cutts on how Google and Google Search Works. Check it out.   As you can see there are multiple factors that go into ranking on Google and other search engines. If you have any more questions on how you can get your site ranked on Google go here.


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Google Releases it’s first WordPress Plugin

Google released it’s first ever WordPress plugin this week. The plugin called “Google Publisher Plugin” is still in beta. And like with all things in beta should be tested on a test or local site to avoid any mishaps. But we tested it out of the box and so far no hiccups. The Google Publisher Plugin allows you to add adsense to your site and even verify through Google Webmaster with 1 click. Set up is easy. Just install using the WordPress backend or download from Here and install using FTP. Image by Google Once it’s installed you just set up with your Google account and you’re pretty good to go to start adding Adsense and Webmaster to your WordPress self hosted website. For more info on the Google Publisher Plugin (beta) go here: https://support.google.com/adsense/answer/3380626


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5 Heartwarming Christmas Stories

We were going to do a funny Christmas meme or maybe some Christmas Quotes. But while doing the research for the meme I stumbled across so many inspirational stories of love and generosity during the holiday season. Below you’ll find the top 5 that really touched our hearts and souls. Just click on the title to expand the story. Merry Christmas and God Bless you all. [toggle title=”1. The Envelope” ] It’s just a small, white envelope stuck among the branches of our Christmas tree. No name, no identification, no inscription. It has peeked through the branches of our tree for the past 10 years or so. It all began because my husband Mike hated Christmas—oh, not the true meaning of Christmas, but the commercial aspects of it-overspending…the frantic running around at the last minute to get a tie for Uncle Harry and the dusting powder for Grandma—the gifts given in desperation because you couldn’t think of anything else. Knowing he felt this way, I decided one year to bypass the usual shirts, sweaters, ties and so forth. I reached for something special just for Mike. The inspiration came in an unusual way. Our son Kevin, who was 12 that year, was wrestling at the junior level at the school he attended; and shortly before Christmas, there was a non-league match against a team sponsored by an inner-city church, mostly black. These youngsters, dressed in sneakers so ragged that shoestrings seemed to be the only thing holding them together, presented


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