Archives for SEO

Why your EGO can be hurting your SEO

I’ve noticed a good amount of people doing one thing that can hurt their SEO and it’s their ego making them do it. Ego is defined as “a person’s sense of self-esteem or self-importance. AKA someone who is full of themselves. Ego is not a bad thing. We need it to balance our ID or more instinctual impulses. But your ego can take over and get in the way of your instincts, your gut. Now let’s find out what the heck I’m talking about. Let’s use a real world example to start: Say you want to ask a person on a date. But you’re shy. That is an example of your ego at play. Your instinct on a primal level is to mate or at least get a working phone number. But your ego starts to think of itself, yourself, and applies baggage and other data to make you nervous. This is an example of your ego holding you back in the analog world. Now let’s look at how your ego effects your SEO strategy. Source Links Say you find an article in your niche that you want to share on your websites blog. If you’ve ever omitted the source link, you’re ego got involved. If you’ve ever not actually hyper linked the source URL, your ego got involved. If you’ve ever flat out copied the content, your ego definitely got involved. In this case your ego wanted to either take credit for the content or keep people from clicking
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Vulnerability Found in Yoast SEO 3.2.4

  ALL UPDATES HAVE BEEN COMPLETED Our security partner WordFence has found a vulnerability in the Yoast WordPress SEO Plugin version 3.2.4. We are currently in the process of updating all our clients sites to version 3.2.5. Most of our clients were protected from this vulnerbility anyway because we use a proprietary firewall to block these exploits. We will update this post when all clients have been updated to the safe version of the WordPress SEO plugin as well. If you are using Yoast, and not one of our clients on a monthly maintenance plan, we encourage you to upgrade to version 3.2.5 immediately.
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Study Shows: Organic Search Drives 51% Of Traffic, Social Brings in Only 5%

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry. According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites. The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined. Web Traffic Sources by Industry: When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry. Revenue Per Traffic Source by Industry: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. The above Study was posted on Search Engine Land on August 28th, 2014. Since we opened our doors in 2007 we have always preached that Organic Traffic and PR will out ROI Social Media Campaigns Any
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Link Building in 2014 | SEO

Link Building is one of the most controversial topics when it comes to SEO (Search Engine Optimization). The days of using spammy software and cheap link building are far behind us. But with all the recent updates to Google’s Algorithm many SEO consultants are scared to even consider large scale link building for themselves or for their SEO clients. I mean just look at all these updates listed on the MOZ.com Google Algorithm Change List. Just in the last couple of months even giants like Ebay, Ask.com and the History Channel lost a considerable amount of Organic Reach to slaps from the Panda and other updates. So with everyone scared to even approach link building in 2014 how does one do it?   1. Stop Link Building All together in 2014, NOT. That’s right I said it. I hereby advise that everyone competing in my or my clients niche’s to stop link building all together. That way I can keep link building and surpass you all in the SERP’s. The bottom line is link building is not going away anytime soon. You just can’t cheat anymore. 3 Things to Stop Doing in Your Link Building Immediately STOP: Over optimizing your anchor text. There is no way your site gets thousands of links that say “Get Auto Loan” naturally. STOP: Using directories. 99.9% of the directories out there are crap. Only submit to directories in your area or industry. STOP: Buying links. Especially on sites like fiverr. You will end up with over
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How does Google Work?

A lot of our clients ask us “How does Google Work?”. The answer is sometimes lengthy and confusing. We found this gem from Google’s own Matt Cutts on how Google and Google Search Works. Check it out.   As you can see there are multiple factors that go into ranking on Google and other search engines. If you have any more questions on how you can get your site ranked on Google go here.
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Google Releases it’s first WordPress Plugin

Google released it’s first ever WordPress plugin this week. The plugin called “Google Publisher Plugin” is still in beta. And like with all things in beta should be tested on a test or local site to avoid any mishaps. But we tested it out of the box and so far no hiccups. The Google Publisher Plugin allows you to add adsense to your site and even verify through Google Webmaster with 1 click. Set up is easy. Just install using the WordPress backend or download from Here and install using FTP. Image by Google Once it’s installed you just set up with your Google account and you’re pretty good to go to start adding Adsense and Webmaster to your WordPress self hosted website. For more info on the Google Publisher Plugin (beta) go here: https://support.google.com/adsense/answer/3380626
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SEO Penalty for too much SEO?

In mid March of 2012 Matt Cutts(from Google) announced that Google will be implementing a new algorithm to weed out sites that are "Over Optimized". The new algorithm will focus more on relevant content then keywords and links. We're trying to "level the playing field" said Matt. Is this a huge change for SEO as we know it?
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Web Design for SEO

When designing or re-designing a website. Web Design for SEO is a crucial aspect of making sure your website actually gets found on search engines. Everybody(including us) is talking about links these days. But getting good links pointed at your website is only half the battle. On-Page SEO or Web Design for SEO is the other half of that battle. If you know anything about professional link building you know that a link to your site is a recommendation from one site to yours. Google and other search engines do not like it when you have hundreds even thousands of links pointed at your site about a topic and then when Google indexes your site, it can't find that your site is actually worthy of those links.
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Foundations of SEO Part 3 (Tags and Meta Data)

  Title Tags, Meta Tags, Meta Description, Keywords…………. Where do you begin? Heck where do you end?   Your tags and meta data are a hugely important part of any SEO strategy. They are a series of related information about your website as a whole and individual pages. It’s not only important that you set this data up correctly it is also important that it matches the actual content with in your site. Configuring your tags and meta data let search engines like Google know what your site is about. Title Tags: Title tags are not only helpful in getting your website/page found on Google, they are also one of the first things people see/read about your site on a SERP(search engine results page). In order to edit your title tags and make them match your content you will have to edit your source code. I’ve made a quick video on where to find your title tags, edit them and how they look on search engines.     Make sure that what people read sets you apart As you can see in the video, your title tags and meta description not only help you get found on search engines but they are also the first thing searchers see about your site before they click on it. Your title tags and description are literally your only weapon on a SERP. Also keep in mind that often search engines will pull the description part of the SERP’s from the content on your
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Submission Vs Syndication

Contrary to popular belief duplicate content is not always a bad thing when it comes to SEO. Getting past the the stigma of duplicate content is the first step to understanding the differences between Syndication and Submission. Submission Let’s first get into Submission. Most of you probably are familiar with the process of submitting articles to directory sites like ezine, articlealley and the thousands of other article directory sites out there. For those of you who aren’t. It is a common SEO and Link Building strategy to write articles about the keywords you want to be found for on search engines like Google. For example if you wanted to be found for the phrase “San Diego SEO Company” you would write an article about Search Engine Optimization and submit it to a site like ezinearticles.com. You would include a link in the author bio section of the article and make the link look like this San Diego SEO Company. If ezinearticles.com accepts your article you now have a link from your article on ezine pointed at your site. Contrary to popular belief duplicate content is not always a bad thing when it comes to SEO MASS Submission Article Submission is extremely popular. So popular that now there are countless Automatic Mass Submitters out there. These Mass Submitters take one article you write and spin it into 100’s of different articles using spin syntax which replaces the words in your article with synonyms. And then it auto submits your “spun” articles
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